Strategic above-the-line and through-the-line advertising for maximum market reach.
Above-the-line (ATL) advertising builds broad awareness through mass media, while through-the-line (TTL) campaigns combine that reach with targeted digital activity that drives action. Used together, they put your brand in front of large audiences and turn attention into measurable results.
Eire Tech plans, creates and manages ATL and TTL campaigns from the first idea to the final report. We align every channel behind one creative concept and one set of goals, so your traditional and digital advertising reinforce each other.
We develop traditional media campaigns across television, radio and cinema that build large-scale brand awareness. Our team handles the creative concept, scripting, production coordination and media buying, choosing stations, slots and schedules that reach your target audience efficiently.
Outdoor advertising and print advertising keep your brand visible in the real world. We design and place billboards, transit and street furniture ads, digital out-of-home screens, newspaper and magazine adverts, flyers and brochures, making sure every format is bold, legible and on-brand.
Integrated multi-channel campaigns connect offline and online media under one message. A radio or billboard campaign can drive people to search, social and a dedicated landing page, where digital ads, retargeting and email capture and convert that interest.
Strong campaigns come from careful campaign planning. We define objectives and audiences, build the media plan and budget, manage suppliers and timelines, oversee execution and track results with clear KPIs such as reach, frequency, brand lift, website traffic and leads.
ATL (above the line) uses mass media such as TV, radio and outdoor to build awareness. BTL (below the line) targets specific audiences directly, for example through events or direct mail. TTL (through the line) blends both approaches, usually combining mass reach with targeted digital activity.
Yes, especially for building brand awareness and trust at scale. It is most effective when combined with digital channels that capture and measure the demand it creates, which is exactly what a TTL campaign does.
We use reach and frequency data, dedicated URLs and QR codes, promo codes, search and website traffic uplift, call tracking and brand awareness surveys to connect offline activity to real outcomes.
Budgets vary widely by market, media and duration. We build a plan around what you want to achieve and what you can invest, and show you the expected reach before any money is committed.
Let’s talk it through together and build a plan that works for you.