PPC Management

Our expertise

Google Ads Management Built Around Search Intent

Google Ads can put your business in front of potential customers at the moment they are actively searching for a product, service or solution.

Getting that visibility is only the beginning.

Our Google Ads management services start with understanding how your customers search and which queries show genuine buying intent. We structure campaigns around relevant keywords, carefully selected match types, negative keywords, locations and audience signals to reduce wasted clicks.

Depending on your business, campaigns can include Google Search Ads, Performance Max, Shopping, Display, YouTube and remarketing.

We continually review search terms, bids, budgets and conversion data. If a keyword is spending money without producing meaningful results, we don't keep it running simply because it generates traffic. The budget should go where it has a better chance of creating business.

Our expertise

Not every customer begins their journey with Google.

Facebook and Instagram advertising allows businesses to reach potential customers based on interests, behaviour and previous interactions with a brand.

Our Meta Ads management combines audience strategy with creative testing. We develop campaigns for lead generation, sales, website conversions, remarketing and brand discovery, depending on what your business actually needs.

Rather than relying on a single ad, we test different messages, visuals, formats and calls to action. Performance data then tells us which combinations deserve more budget and which should be changed.

For eCommerce and service businesses alike, this test-and-learn approach can turn Meta advertising into a scalable acquisition channel rather than a guessing game.

Our expertise

Smarter Audience and Keyword Research

Successful pay-per-click advertising starts before an ad is launched.

We research your market, competitors, customer intent and potential search terms to understand where the strongest opportunities exist.

For Google campaigns, that means separating research queries from searches that indicate someone may actually be ready to enquire or buy. For paid social, it means identifying audience groups and messages worth testing.

Campaign structure is then built around those insights rather than assumptions.

Our expertise

Conversion Tracking That Goes Beyond Clicks

Clicks tell you that someone visited. They don't tell you whether the advertising made money.

We set up and review conversion tracking so campaign decisions can be based on meaningful actions such as enquiries, calls, purchases, bookings or other valuable outcomes.

This allows us to evaluate cost per lead, conversion performance and return on ad spend (ROAS) instead of optimising campaigns around surface-level engagement.

Good tracking also gives us better information for future decisions. We can see which campaigns, audiences, ads and search terms are contributing to results and adjust budgets accordingly.

Our expertise

Paid Advertising Across Ireland, Europe and the USA

Different markets require different approaches.

Customer behaviour, competition, cost per click and messaging can vary significantly between Ireland, European markets and the United States. Eire Tech 360 builds campaigns around the locations your business actually wants to reach rather than applying one generic strategy everywhere.

Whether you're an Irish business targeting local customers, a European company expanding into new markets or a brand looking to grow in the USA, we can develop a paid advertising strategy around your audience, goals and available budget.